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Media Interview Questions

Media Interview Questions


 VAST, or “Video Ad Serving Template,” is a script that gives video players information about which ad to play, how the ad should show up, how long it should last, and whether users are able to skip it.

 VPAID (“Video Player Ad-Serving Interface Definition”) is just code that runs within video players. It’s what jazzes up a run-of-the-mill car ad and makes it an interactive one with features like overlays that let viewers click to read more. Advertisers like ads that trigger a response from viewers so they can measure their effectiveness.

 MRAID, (Mobile Rich Media Ad Interface Definitions), a standard for rich-media ads that run in mobile apps.
IDFA is the abbreviation for identifier for advertisers on iPhones. An IDFA is somewhat analogous to an advertising cookie, in that it enables an advertiser to understand that a user of a phone has taken an action like a click or an app install. That is called ad tracking. IDFAs take the place of cookies in mobile advertising delivered to iOS devices because cookies are problematic in the mobile world.
Advertisers are naturally interested in understanding the anonymized individuals that take advertising actions. IDFAs (and their Android siblings, Android Advertising IDs) help an advertiser identify the specific phone where the ad action takes place.
UDID: Before IDFA, advertisers could track actions on iPhones using a permanent device identifier called UDID, or universal device ID

IDFA v. IDFV

You may also occasionally hear about an ID called IDFV. This stands for identifier for vendors. An IDFV is assigned and shared by all apps from the same company. Sometimes companies with multiple apps base their marketing efforts and analyses on IDFV, because they only change if a user uninstalls all apps from a particular vendor.
COPPA imposes certain requirements on operators of websites or online services directed to children under 13 years of age, and on operators of other websites or online services that have actual knowledge that they are collecting personal information online from a child under 13 years of age.
UUID: A universally unique identifier (UUID) is a 128-bit number used to identify information in computer systems. The term globally unique identifier (GUID) is also used, typically in software created by Microsoft.




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