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Showing posts from January, 2020

Media Interview Questions

Media Interview Questions VAST , or “Video Ad Serving Template,” is a script that gives video players information about which ad to play, how the ad should show up, how long it should last, and whether users are able to skip it. VPAID (“Video Player Ad-Serving Interface Definition”) is just code that runs within video players. It’s what jazzes up a run-of-the-mill car ad and makes it an interactive one with features like overlays that let viewers click to read more. Advertisers like ads that trigger a response from viewers so they can measure their effectiveness. MRAID , (Mobile Rich Media Ad Interface Definitions), a standard for rich-media ads that run in mobile apps. IDFA is the abbreviation for identifier for advertisers on iPhones. An IDFA is somewhat analogous to an advertising cookie, in that it enables an advertiser to understand that a user of a phone has taken an action like a click or an app install. That is called ad tracking. IDFAs take the pl...